AI-powered digital & social marketingSteven Huang

About

Steven Huang (黃逸旻) is an AI-powered digital and social marketing expert and the Founder & CEO of Arete Digital Social Marketing in Taipei. With more than 15 years in digital and social marketing, he has worked with over 1,000 brands on 6,000+ projects. He serves as Chief Advisor and exam committee member of the Social Media Marketing certification (EEC) issued by the Computer Skills Foundation, Taiwan, and as 104's Chief Knowledge Officer for social media marketing. He formerly led the social team at Ogilvy (Head of Social @ Ogilvy). His book, Mastering Social Media Marketing, is the designated textbook for the certification; the third edition, AI-Empowered Social Media Marketing, is forthcoming.

Setting the standard

• Chief Advisor — Social Media Marketing certification development program, Computer Skills Foundation, Taiwan (2017; AI certification 2026).
• Exam committee member — EEC (Enterprise E-Commerce) competency assessment, subject: Social Media Marketing (2026).
• Trainer of trainers — trains university faculty to teach the certification course.
• Author — Mastering Social Media Marketing (2018, 2022), the designated certification textbook; third edition AI-Empowered Social Media Marketing forthcoming (2026).
• The certification is recognized by NIELIT.

Arete Digital Social Marketing

Founded in July 2016 in Taipei. A team of 40+ certified specialists, 6,000+ projects delivered, and 25+ marketing awards. Services span social media management, paid social and search, word-of-mouth and brand communication, crisis and reputation monitoring, e-commerce growth, video production, and in-house AI systems.

Selected awards (Arete)

• 2026 — 6th Top Brand Innovation Awards (TBI): Silver ×2, Bronze
• 2025 — 13th TopDigital Innovative Marketing Awards: Gold, Silver
• 2023 — Top Brand Innovation Awards: Gold; 11th TopDigital Innovative Marketing Awards: Special Award, Bronze
• 2018–2020 — Agency & Advertiser of the Year (Taiwan)
• 2018, 2019 — TopDigital Innovative Marketing Awards: Gold
• 2016 — Distinguished Public Relations Awards

Speaking & experience

• 500+ courses and talks, 10,000+ participants — universities (incl. National Taiwan University, National Chengchi University), corporates (Nike Converse, Cathay Life, Wowprime) and the public sector.
• Chief Knowledge Officer for social media marketing and brand marketing management, 104 Learning.
• Curriculum advisor, Department of Speech Communication and Social Media, Shih Hsin University.
• Formerly Head of Social at Ogilvy (Taipei & Fujian); earlier Marketing Director at Mr.6.
• Brand film director — including a shoot in Brunei directing Wu Chun (吳尊).
• M.A., Graduate Institute of Futures Studies, Tamkang University (graduated first in class).